Social growth studio · B2B + B2C

THE NICHECLUB

You know who you want to reach. We know who already has their attention.

Two ways we work

Social media, thought leadership and influencer marketing for B2B companies and B2C brands. Choose your path.

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01About

One partner for your social growth.

The NicheClub is a social growth partner built in India. We work with B2B companies and B2C brands that want their own channels and their creator partnerships run as one strategy.

  1. Stage 01

    We build it.

    Your social presence, content and brand voice.

  2. Stage 02

    We run it.

    Your channels, publishing and community.

  3. Stage 03

    We amplify it.

    Creators, collaborations and distribution.

  4. Stage 04

    We grow it.

    Awareness, audience and demand.

02Services

Start where you need help.

Every engagement is scoped to your goals. Pick the closest fit and we'll shape a proposal around it.

01B2BFoundation

Social Media Management

Complete social media management and thought leadership for B2B brands that want to build authority, consistency and trust online.

  • Social media strategy
  • Content strategy
  • Content creation
  • LinkedIn management
  • Content calendars
  • Copywriting
  • Design & video
  • Publishing
  • Community management
  • Thought leadership
  • Performance reporting
Discuss this package
02B2BMost complete

Social + Thought Leadership + Influencer Marketing

For B2B brands that want to combine an authoritative social presence with influencer partnerships.

  • Everything in B2B Social Media Management
  • Thought leadership
  • Founder / executive positioning
  • Audience matching
  • Influencer outreach
  • Influencer campaigns
  • UGC
  • Campaign management
Discuss this package
03B2CCreator-led

Influencer Marketing

Creator-led campaigns that connect B2C brands with the people their audiences already follow, trust and engage with.

  • Creator discovery
  • Audience matching
  • Nano / micro / macro creator identification
  • Creator outreach
  • Influencer partnerships
  • Campaign strategy
  • Campaign management
  • UGC
  • Performance reporting
Discuss this package
03System

Social, creators and growth, run as one system.

Most brands hire one team for social and another for influencers. We run both, so your own channels and your creator partnerships work toward the same goal.

Social01

Build your social presence.

Strategy, content, creative, publishing and community management across the platforms that matter to your audience.

  • Social and content strategy
  • Content creation and copywriting
  • LinkedIn, Instagram and YouTube
  • Publishing and community management
  • Reporting
Creators02

Find the people your audience already listens to.

We identify creators on audience relevance, niche, content and brand fit, not follower count alone.

  • Creator discovery and audience matching
  • Outreach and partnerships
  • Influencer campaigns
  • User-generated content
  • Campaign management
Growth03

Turn attention into brand awareness.

Connect your social presence and your creator network into one engine for brand growth.

  • Brand awareness and audience growth
  • Product launches
  • Thought leadership
  • Creator-led and social campaigns
  • Demand generation

Your channels build the brand. Creators carry it to people who already trust them.

04How it works

From audience to growth, in five steps.

Each stage builds on the one before it, and one team runs all of them.

01 — Strategy

Tell us who you want to reach

Industry, audience, geography, role, interests and goals. The clearer the picture, the better every decision that follows.

02 — Social

Build your social presence

We develop the strategy, content and channels needed to build your brand, so there is something credible to find when people look you up.

03 — Creators

Find the right creators

We identify creators who already have the attention and trust of your target audience.

04 — Distribution

Create the partnerships

We manage outreach, collaborations, campaigns and content, from the first message to the final post.

05 — Growth

Grow your reach

Your brand shows up consistently across your own channels and the channels your audience already follows.

05Social media management

Your social presence, handled.

We can run your entire social operation, from the first strategy document to the monthly report. Select a stage to see what it covers.

  • Social strategyStrategy
  • Editorial calendarsStrategy
  • Trend monitoringStrategy
  • Content creationContent
  • CopywritingContent
  • DesignCreative
  • VideoCreative
  • LinkedIn managementPublishing
  • Instagram managementPublishing
  • YouTubePublishing
  • Community managementCommunity
  • Performance reportingReporting
06Our approach

Followers aren't the strategy. Relevance is.

An influencer with 20,000 highly relevant followers can be more valuable to a B2B brand than someone with 500,000 followers who reaches the wrong audience.

What we look at
  • 01Audience
  • 02Niche
  • 03Content
  • 04Relevance
  • 05Platform
  • 06Engagement
  • 07Geography
  • 08Brand fit
  • Answers

  • Misses

  • How we use it

07B2BFor companies

Build authority where your buyers pay attention.

We help companies build authority, presence and growth through social, thought leadership and strategic influencer connections, primarily on LinkedIn.

08B2CFor brands

Reach consumers through creators they already trust.

We connect brands with the creators their audience already watches, trusts and follows, on Instagram and YouTube, matched on relevance and audience fit rather than vanity metrics.

  1. 01

    Identify

    Find the creators your customers already watch in your category.

  2. 02

    Match

    Check audience, niche, content and brand fit before anything else.

  3. 03

    Partner

    Handle outreach and agreements, and plan the collaboration around the creator's own style.

  4. 04

    Launch

    Run the campaign and put your brand in front of the audience that matters.

How we match
Your audienceThe people you want to reach
Relevant creatorsVoices they already trust
Your brandIntroduced in context

We start with the audience and work backwards to the creators, not the other way around.

Our standard

A partnership should feel native to the creator's audience, never like a generic sponsored post.

Find your creators
09Industries

Same approach. Different audience.

Choose an industry to see who we'd help you reach, and where.

10Use cases

Where we help.

01B2B · B2C

Product launches

Build awareness around a new product.

02B2B · B2C

Brand awareness

Build a recognisable social presence.

03B2B

Thought leadership

Turn expertise into consistent content and distribution.

04B2B

Demand generation

Put your brand in front of relevant professional audiences.

05B2C

Creator campaigns

Partner with creators who already reach your target customers.

06B2B · B2C

New market entry

Use local creators and communities to reach new audiences.

11Get started

Tell us who you want to reach.

We'll help you build the social presence and find the creators who already have their attention.

What are you looking for?